Taking longer than I thought. But that’s the way things go.

The more you need to persevere, the more it means when it’s done. Yadda, yadda yadda.

This has, as you might have figured out, just been an exercise in copywriting. And it has been pretty darn interesting. Along the way I’ve been bumping into all the big names in Internet marketing.

Yanik Silver’s company Surefiremarketing does a whole bunch of information products and now he does stuff for entrepreneurs as well. I bought one product which consisted of a whole lot of autoresponder series’ from some other well-known marketing guys. It was a cheap, but did give me a good overview of the relaxed and personal style they use for all their communication.

Another Internet copywriter is John Carlton. He has an email series on writing strategy that you can sign up to at his site.

So far I’ve been trying to put the “bucket brigade” technique to use throughout the email series.

It’s not too difficult and I’m also noting down all those creative words they like to throw around all the time, like awesome, desperate, outrageous, empowered, all-important and other.

And that’s not all…

Just couldn’t help myself there.

Putting out 4 emails a day or so is a decent target, but will need more than that to finish before Chinese New Year. Getting them done is more important than them being perfect. I can tweak them later.

Till next time.